our company experienced some major changes this year. last year for the first time we began to feel very limited by the resources and the space restrictions of our office in belleville, ontario. it was obvious that we needed to expand if we were to continue our growth, so we decided to start looking for a new facility in the area. brighton, ontario is home for jacqui and we made the decision that it would also be a lovely new home for our company. with some elbow grease and hard work, we were finally moved in by march!
our grand opening in may proved to be very successful, in fact we were overwhelmed with the support we received! feedback on the new showroom and office was very positive and we were thrilled to finally be open to the public.
some of you may have noticed slight changes to our packaging and labelling this year…this is not a coincidence! we thought it would be a great opportunity to focus more attention on our image and re-brand ourselves by highlighting our core strengths. ultimately this came down to really narrowing down who we are and how we're different. what we discovered is that unlike other natural beauty brands, we keep things easy and simple - we don't overcrowd our product lines (many of our products are multi-tasking), we don't "green wash" or use gimmicks, we don't hide behind needless certifications and wasteful marketing tactics (our products speak for themselves and are results-oriented), we don't add filler ingredients or synthetics, and we focus on making products that can be used by as many people as possible (mild ingredients, vegan friendly, gluten-free). we kept our image simple and clean, true to the spirit of our company. so with a fresh new start came a fresh new look:
we also re-designed our website from the ground up, with a ton of new features and an easy to use layout that improved the shopping experience for our online customers:
we introduced our all-natural cream deodorant in the summer…and the response we've received since has been very encouraging. it's great to see the number of people experiencng the benefits of using all-natural / clean alternatives to conventional products in their everyday routines!
so what else did we get up to? during the holiday season we also expanded our body care offerings, introducing our new line of natural bath bombs, lotion bars and new french macaron soaps. we also expanded our line of exclusive gift baskets & bundles … always popular around the holidays!
the green / clean beauty industry has been rapidly changing this year, and as it continues to grow, more options are available than ever before. we want to continue to be your brand of choice and as you can see, we've been working hard to make improvements to serve you better. we're excited for what's to come in 2016 as we introduce new products and provide you with great offers! we want to thank you for your continued business and wish you and your families a joyful christmas and holiday season and wish you all the best in the new year!